Deca
Better to steer clear of the math i would suggest.
1 bn women is the addressable market size. This only equates to $1bn if you value each woman at 1 dollar and there is no apparent justification for this starting point.
I think that the previous poster was saying "just supposing that we can capture 20% of the market and make $1 per woman in profit . . . "
Cheers
Red
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