Dabru ... just adding my 2 cents worth to your observation that...

Dabru ... just adding my 2 cents worth to your observation that :

"PLT could most probably get involved with its agencies in the different countries it's involved in and help promote their product."

From a woman's point of view : the ideal would obviously be for all countries to have Govt sponsored national cervical screening programs (like we do in NZ & Oz & presumeably in UK Europe and US) whereby all women between the ages of 20 & 70 (in NZ) receive reminders in the mail when our tests are due/overdue. Currently in NZ there is even a national TV ad campaign targetting Maori & PI Women (who have higher incidences of cervical cancer)... urging them to gather up all their friends, and (amongst huge guffaws) dash off to have their smears done.

If PLT's agencies could lobby the WHO & or the appropriate govt agencies in its 2nd world markets re the life-saving importance of nat cervical screening programs (& with TruScreen being the most cost-effective & appropriate method) ... this would obviously make great sense.

Hopefully they are on to this already and that rumour we keep hearing about may be linked :-)