You say:
"%sales growth year on year next to each year and that may explain why the market has reacted the way it has".
I don't see any evidence for that as an explanation.
This is what the sp has been doing since start of the year:
The circled announcement allowed investors to see that US sales of BTM had increased by
58% for the half year over the corresponding half. Moreover, the most recent quarterly US sales have increased by
103% on the corresponding period. So news of substantial improvements in sales has been followed by a severe decline in share price. I don't see the market as a whole "reacting" to these sales updates at all. However, individual investors who are well informed are taking the opportunity to continue accumulating.
In the face of relentless shorting, at some point will enough investors see it as a screaming buy and when will that be? Or will the shorts determine the timing on the way up as well? Answers to these questions are beyond my crystal ball's capabilities.
But you are correct that in the long term sales and profits will determine the shape of the sp. That's why I keep looking ahead, as I understand Mr Market is supposed to be always doing.
No investment advice is intended in the above.
(20min delay)