the thing I find interesting about the new (possible) competitors in maybe 5 years time, is that they are targeting BTM .. and not Integra..
in other words these fledglings are targeting what they believe will be the market leader and therefore their chief competitor at that future time
the other reflection I have is that this is what ARX did with their product when they set out to make a product to compete with the then market leader Integra..
but sadly for them they are too late to the party, the medical marketplace has already moved on ...
maybe someone should drop a line to bell potter ...
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