yeah good points kick iti wouod say its a medical device they...

yeah good points kick it
i wouod say its a medical device they sell
hard to consider wound bandages a device. but its a produxt manufactured (industry) thats used by the medical industry. like hospital bed. or surgical equipment. every major hospital should have some of it for wound repair.

but they do have competition. integra, even being more expensive and inferior would still be considered competition

in the IT world, selling things like CRMs for digital transformation, other CRMs were competitors, some cheaper some more expensive. doing nothing was also an option for the client to remain using excel spreadsheets. and often building something themselves was also competition, as some companies and the people in them thought they could build something better for themselves, that they were special and noone could possibly know them as good as themselves


generally speaking patients need to be treated
for large open wounds where dermis needs to be replaced; worse case the hospital could do nothing. that would be a terrible outcome for the patient and probably a lawsuit to follow.
hospitals could attempt skin grafts to cover up the damage and leave a sightly scar.
there are products out there like Integra, Oxoband, Avita, Arora, etc - i believe in the US Integra is still the gold standard because that was until Polynovo products came along. itll take time before PNV becomes the gold standard and there is a bit of research now being done in advanced biodegradable polymers for all sorts of applications; so more competitors will appear

but lets look at CRM as an example
excel was the gold standard at the time. salesforce entered having one product. a CRM and it looked very shit compared to todays standards. there was oracle and ibm who also had products, but Salesforce pioneered software as a service; the way to consume and pay and in the cloud

and now salesforce have grown to be a monster. they do all sorts now. CRM is now only 30% of their company reveneue. case management gets a lot of their revenues now selling Service cloud; their most expensive CRM offering.

polynovo is at the beginning is what im trying to say. they have the Salesforce CRM of the wound repair products to rebuild thr dermis in complex wound recovery. their product is cheaper and better than the best that came before it (integra). its chalk and cheese. synthetic product vs animal products. synthetic will win every time in the mind of a surgeon due to risk of infection and the body rejecting an alien skim covering, that doesn't happen in degrading polymer coverings from what we see; they get infected sometimes; and the dermis doesn't grow; in hyper mobile areas like a knee joint; but btm can simply be reapplied and the infection washed away; its entirely different to the human body attacking the ruminant skim covering of Integra

their offering we can see can be applied to multiple applications. like Salesforces CRM product. once hospitals get a taste of it, its so good they want to test it on other wounds

hold your pnv shares. news is afoot!