This is great, thanks Whytee. Your back of the envelope method makes a lot of sense.
Your point made me realise that flip side of my earlier point is if sales staff expense actually equalled revenue expense then we would never grow.. think about it like a car, if drag force equaled torque of the engine it would never accelerate.
And then there’s the “critical mass” style theory. As we get more research, discussion and awareness sales become easier.
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