At some point I have a feeling this will snowball, and market penetration will jump. They said there was a lot of headroom for the existing accounts to increase usage and ordering, and I think that will happen with more and more studies and publications and conferences, word of mouth, referrals etc. Getting initial traction is always slow, and I still think the company is in that early phase before real acceptance. Maybe we need to wait for Covid to reach some kind of plateau before that happens, but the ground work looks good to me. BTM is not the niche product some believe.
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At some point I have a feeling this will snowball, and market...
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