Air time is important when your product is at the cutting edge and there are a plethora of case studies being released and surgeons are improvising and innovating with the product to leverage the advantages of this "unique" product.
In time it will sell itself. That time is not here yet.
Bring on dedicated sales staff that are trained and up to date with the clear advantages of the product and what surgeons are using it for around the world. Who appreciate the nuances, subtleties and leading advantages that the "The Cinicians Speak of"
PNV Media Thread, page-2305
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