I think unless Freelancer can come up with a real point of...

I think unless Freelancer can come up with a real point of difference it is doomed to go the way of WOTIF. Was a lot of hype around this one. Then people realised just how low the barriers to entry were and the sites were everywhere with no reason to be loyal to one over another. You need a way of making sure your best freelancers only use your site and don't have accounts on every single site. They need to be rewarded for that loyalty. This will then have customers be more loyal as they want to source the best freelancers. You tubers stay loyal to the platform as it provides them an income no other platform currently can.