Definitely should focus our marketing on the environmental and economic benefits of our techs, especially in the dirty steel industry and the potential of hydrogen.
I got the feeling the last announcement was deliberately kept low key. Making it not price sensitive by saying they “intend” to sign the MPA. I think NMDC threw a spanner in the works by changing dates and they had to obviously notify shareholders. I feel the original plan was to get maximum impact with the (surprise) signing, with pollies involved and hopefully a big marketing push with heaps of free media. The element of surprise has now gone thanks to NMDC.
I still think the new signing date can have significant impact and we all know how Turnbull loves pushing Australian innovation. I’m sure he’d love to get his face right in the middle of the Indians all smiling after the signing.
Perhaps I’m dreaming but you never know.
All IMO.
Political Angle, page-5
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