CAI 0.00% 11.5¢ calidus resources limited

"Certainly, at .1c a few shares in the bottom drawer can't go...

  1. 7,746 Posts.
    "Certainly, at .1c a few shares in the bottom drawer can't go too far wrong"

    The issue is all new capital from Jp/Celtic was injected at half that sp. And all the Cnotes convert at discount to the sp. It's a huge pulling force on the downside. Obviously their are bigger issues at the moment, but purely outsider looking in most people get anxious when seeing cheap shares issued.

    Cadence, you seem to be equating brand awareness with product sales. And in an ideal world that is true, and even with PNO their is some correlation. But PNO have stated publicly that their is a critical mass. A point where marketing is no longer cost effective. And that for our level of sales we need to be thrifty/creative with marketing.

    As Doogs said we now have different sizes and two products. That is instantly more shelf space which might catch the consumer eye. It also looks more successful than it is and might sway someone into thinking its a big brand. And ofcourse different price points due to different sizes. Start with the small size if doubtful about the products effectiveness.

    Obviously you cant compare one quarter to another due to seasonality. And if you compare year on year as you did, then you need to be aware of factors unique to last years December quarter. That was the Today Tonight story that pharmacies stocked up for.

    Its happened twice. What you need to realise is the Pharmacies are made aware of the TT/ACA stories in advance. The stock up. OUR sales skyrocket. The show airs. Sales increase slightly. The STORE is stuck with surplus stock and doesn't need to restock for a long time.

    Sales dropped sharply after both TT stories. And you've had posters mention out of date product on some shelves. It's all related.
 
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