COL is Australia's second largest supermarket chain (behind WOW) with COL today (28 October 2020) reporting that sales of cleaning products in the first quarter of 2020-21 (i.e. to 30 September 2021) rose 30 per cent compared with total same stores growth of 7.7 per cent.
COL did not go into specifics re brands but given it stocks PTL products such as White King bleach and cleaners, and Country Life soap among others, one would suggest this means a good start to FY 2020-21 for a company like PTL that at least in bleach has a market leading position.
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