Having followed Yowie for a couple of years, I recall the share would achieve very positive spikes when they made market announcements on securing a major retailer, or distribution opportunity. The last aggressive spike I recall (10%+) was last year when announcing Walgreens as an account. I understand they have now decided against making individual announcements in favor of releasing this information along with its quarterly updates. At the last update I believe they had signed some big trading names, but have seen very little to sell this message other than a 1 page slide that shows which accounts they now stock. If this was meant to deliver a positive message, quite simply it failed. If it was delivered far better at the investor updates, then I suggest they either move future updates to Sydney or Melbourne or make a web-link accessible for all!
It wouldn't hurt for YOW to provide a market update as & when they secure key trading accounts to provide us investors (yes, the people who own them) a little understanding of the account, timings for roll out, estimated distribution, volume anticipated etc. Right now the new management appear to have placed a complete veil of silence on such information...why?
I have despondently watched the deflating SP the last 6 months, yet despite positive sales growth, there appears to be no correlation with the SP performance! Surely the average punter might seriously consider this share, but against what metrics or news?
101 - has been positively selling the message for some time about a calmness under the new leadership, but I offer a challenge that the very same management have completely re-based the ambition, and are NOT selling the virtues of the SP at this stage. Their decision may be prudent & conservative, but it doesn't speak to 'driving' the business hard....rather a slow build.
I hate positing negative posts, but right now, I have not seen any news come out of YOW in 6 months that has 'lit-up' the share price. They have an obligation to deliver on more aggressive metrics than what has been put forward. Some tough decisions need to be made, and a new/better direction sold very soon, as the ship is leaking whether they want admit it or not - either charge your leadership with ambition or move them on! More market announcements need to be delivered - price sensitive or not so that investors can make up their minds and rebase the SP according to the results.
This share has been stuck in a malaise for some time, and our only hope is to wait until mid-January for the next update? Please....
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