I understand infra red lighting is the key point of difference...

I understand infra red lighting is the key point of difference required by BUD to bait the hook that guarantees a whale will sign up to the tech. Others have similar products to the Ohm but I am not aware of anybody who can combine the 2 technologies to provide an energy management system for large buildings and hotel complexes. This has to be the major catalyst which will be a game changer for the BUD business model.