I am not sure how accurate this data is Perth. Hitwise report on traffic to websites via ISP's, what they do not disclose is which ISP's they monitor. Apparently they do not report on traffic generated via Telstra or Optus therefore the sample results can only be a very basic indication, nonetheless interesting.
I would question whether many of these online agents actually know who their target market is. Zuji in the past has very much had a scatter gun approach. the amount of money they have spent on advertising is ridiculous.
top 30 travel agent websites , page-2
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