It To me, in Kaddy's case, it doesn't seem like a useful number...

It

To me, in Kaddy's case, it doesn't seem like a useful number to analyse because $49m revenue and $1m GMV vs $1m revenue and $49m GMV are 2 very different scenarios yet both represent $50m turnover.

More so, "turnover" and "revenue", as terms, are interchanged a lot which could lead to some people misunderstanding the $50m figure.