I agree it may not register now, but if the growth continues it...

I agree it may not register now, but if the growth continues it will register and if they feel there is money to be made they will make the move.

As the thread suggests this is a long term threat.

Don't be fooled by thinking the competition is not watching, they are watching and they are thinking of ways to replicate and make it better every day. Business is ruthless and when someone can get one up on you or take your market share they will. Video is the biggest thing that is on social media right now, there will be other companies putting things in place as we speak to recreate what BIG have done.

Thats why i think its exciting that we have first mover advantage and it gives us an opportunity to build a solid foundation for when the competition come knocking.