Potential take over bid, page-55

As for the commercial angle, said Waltrip, who took the helm of the US business in May, “We’ve started in California, and we’ve had a lot of interest because retailers are looking for anything they can to bolster sales in the milk category, and there is an openness to exploring alternatives, from plant-based milks to specialty dairy milks like outs, and we’re seeing velocity gains with almost every retailer.
“We’re doing exceptionally well in Trader Joe’s, and in Whole Foods and Sprouts we have very strong movement, and we’re building and seeing pretty good success in conventional grocery stores.
“We’re planning to launch a chocolate a2 milk product and we’re also looking at single serve options and bigger sizes as right now we have a fairly simple line-up in half gallon cartons.”
He added: “I’ve been in CPG for 25 years and I’ve never seen a more significant opportunity.”
*Read the 2016 study about a2 Milk in Nutrition Journal   2016 15:35 DOI: 10.1186/s12937-016-0147-z