Okay i know it seems long term but 2015 is on its way in little over 365 days, and chip embedded cards are going to be mandatory in the USA from 2015,
Anyone know if any plans are afoot to get in involved in that market? Lucrative deluxe IMO.
Here is an recent excerpt from QSRmagazine.com:
“The U.S. is the last bastion of the [magnetic] stripe,” English says. “Every other country and every other continent, with the exception of Antarctica, has moved over to EMV.”
The shift means restaurants across the country will have to review their point-of-sale systems, including in-store hardware and software. The transition could prove easier for small operations, which may be able to move to EMV by simply adding a new external pin pad. But the larger quick-serve chains will likely have to invest heavily as they look to upgrade thousands of terminals and systems.
And while the change is still a ways off, experts say the move could influence operators’ purchase of POS equipment; some may want to delay purchases planned for the next couple of years, while others will speed up their upgrades to obtain EMV compliance by the 2015 deadline.
For Dallas-based Wingstop, the shift to EMV will likely be handled through installing add-on devices to existing POS terminals, says vice president of technology Jason McEachern. He expects the transition will be easier for Wingstop than some other brands because the 550-unit chain typically has only two or three terminals in each store.
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