I avoided this stock when it first listed, I thought the website was tacky and as a result, missed the original pump. However, I re-entered recently because:
1. The stock seems to be at the beginnings of an uptrend, developing higher lows (Today we filled a technical gap).
2. The tax loss selling is being absorbed and the buy queue keeps reloading.
3. May 2016 update was impressive, beating expectations.
4. The domain name could sell for the current market cap (It's cheap).
5. They recently did a CR so plenty of $ in the bank.
The May 2016 update indicated agent listings 'rapidly' increasing. Not all landlords can manage their properties from interstate, but some do. The target market will obviously be 'local' landlords and numbers are increasing. This is all ahead of a national market branding campaign.
The key however is conversion and as a comparison, nearmap was free before they switched to paying customers (annual, high margin revenue now $27m and still growing). The idea is to hook the agents in for free and then switch to paying. Sure, some may drop off.. but I envisage a lot will miss it and return (and pay) to stay competitive.
