Hi @Ferginator,With regards to our speculative "break even"...

Hi @Ferginator,

With regards to our speculative "break even" exercise I like to keep things simple.

Let's break things down with regards to the sub-sectors FZ are targeting.

Let's keep the exercise simple. Let's look at the Elysia SAAS product/solution:

Because it's such a young company, I am of the view, like the author below, that it would be better to get an understanding of what their annual recurring revenue (ARR) might be for each client they onboard. Now if it's a multi year deal such as the JLR partnership, this would improve the metrics. I like this simplified model as it can provide some insight and understanding into the company's growth, if they need to invest more into the company as market penetration expands etc. What this also provides investors is a "future view" of what revenue potential might look like.

Now all we know re JLR is that it's a multi-year deal. Is that 2, 3, 5 or 10 years? It's supposedly a "tens of million pounds" deal.

Here's the article I am referring to.

https://www.mosaic.tech/financial-metrics/annual-recurring-revenue-arr

Now whilst I did say I like to keep things "simple", calculating ARR is anythng but. Other important metrics will come into play, such as what the author highlighted in the article above.

For other sub-sectors of FZ we can come back to those.

What do you think?

Tony