Very interesting, it could help change the landscape of producing and retailing power in the long term.
The fact that is raising development funds through the issue of a crypto currency is very different from your usual IPO.
There is another recent startup with cryptocurrency called steem.io which has been around about 12 months and they a developing a social media business where those people who post content earn steem cryptos and also earn further cryptos by the amount of people who like or review the posts. That way content providers can enjoy the financial benefits of using a social media platform.
