preemptive rumor buster

It is pretty rare from any listed company to buster any rumors before hardly anyone heard of it.

Usual procedures:
1. Rumors started;
2. Share price rising sharply;
3. ASX speed ticket;
4. Response to ASX's inquiry
5. Share price pull back.

I have no idea why a company wastes its time to kill off a piece of news or rumors that at least be positive to share price (Check the SRK's share price pattern).

Sometimes, you just cannot understand what is going on.