not correct buddy, suggest some research may be useful. Clothing...

not correct buddy, suggest some research may be useful.

Clothing retail dominates at Premier and Smiggle contributes less than 20% of total sales, not the main driver of the overall percentages booked. Further, Premier has faced the same industry headwinds regarding transportation and logistics but had not suffered 5% of sales, which CCX now blames, regarding see-through to bottom line impact, being a major cause of the massive write down of future profitability and valuation. by analysts in response to the appalling CCX AGM trading update.

Analysts hammered CCX’s valuation by circa 50%+ across the board last week. This is rare and penny dreadful stock performance, not former ASX 300 indexer behaviour. There’s no forgiveness for this.

The Board has destroyed hundreds of millions of shareholder wealth in one fell swoop. Capital was raised at $3.05 per share. The current share price reflects the change in structural profitability. The Board have a fiduciary duty to protect and manage shareholder wealth and have failed to do this, period. 80% of the capital raising funds are now lost.

If any other reputable ASX participant delivered the same shock impact to the market the heads of its Board and CEO would be paying the price shortly thereafter.

CCX is a laggard in product innovation and Premier, through clothing growth brands like Peter Alexander demonstrates the power of unique brand positioning and development.

Perhaps you can explain to us the uniqueness of the CCX styles in its portfolio and progress on brand building by the executive team over the last 24 months. Better still, perhaps explain the great progress made on inorganic brand building since Evans in December 2020.