Premium Social Messaging ? Our Next FrontierPosted: 19 Sep 2011...

Premium Social Messaging ? Our Next Frontier

Posted: 19 Sep 2011 10:16 PM PDT

Around the announcement of our results at the end of September we touched on two themes.

The first of these was the sharpened focus on managing our mature communities for their free cash flow. While they, along with many of their competitors, continue to come under revenue pressure from ?free? alternatives in our evolving Social media world, they are still generating significant revenue and free cash flow for Jumbuck. We will continue to support these products where they generate clear margins in mature markets, and exploit potential for profitable growth in emerging markets.

The second is the introduction of Premium Social Messaging ? a new approach to building communities that cuts to the heart of monetisation. This is a fantastic opportunity that has captured our attention, and that of our partners. It plays to Jumbuck?s core strengths from the mature businesses ? our carrier relationships, moderation and compliance management, and understanding of community dynamics ? and directly addresses the pain points consuming the time and effort of many of our partners.

Through a mix or our sales and business development efforts over the past six months, and focussed pursuit of Launchpad style investment opportunities, we are within weeks of bringing the first community showcases to market ? built around the first release Jumbuck Heroes version of the platform. I look forward to introducing them, and more clearly highlighting the power of the Premium Social messaging positioning, in future posts.