preopen revenue deployment india

ASX Release July 12, 2007
Mobi Limited ACN 009 805 298 (ASX:MBI)
MobiData Group Completed Revenue Deployment in India
- MobiData products ready for commercial rollout in India
- Anticipated monthly revenue to exceed $100,000
- No further cost of development
- Indian partner investing significant capital to launch and rollout offering
- Fast growing mobile market - 4m+ new phone sales per month
The Board of Mobi Ltd is pleased to announce that it’s wholly owned subsidiary MobiData Group has
completed the customised development of its products and systems for commercial deployment in India.
MobiData’s partner Radical SoftNet will commence marketing and sales shortly through a national retail
network covering all of India. It is anticipated that revenues will quickly reach in excess of $100,000 per
month. This is in line with previous forecasts.
Mr Fabio Pannuti, Executive Chairman of Mobi Ltd, said “This new business opportunity has been a
considerable undertaking by the company, and I am delighted to see the results of our endeavours will now
be offered to the Indian market place. With a growing new product development program to expand our
market offering in the coming months, India presents a significant commercial revenue opportunity for the
company. Our partner’s group of companies includes the National distributor for Samsung mobile and a
chain of Mobile and Mobile accessory retail outlets. Telecommunications sector growth in India exceeded
46% in the last year, as our partners expand and continue to take greater market share in India, so should our
revenue flows.”
MobiData has now deployed four instances of its Mobile Services Hub in the Radical SoftNet secure Data
Centre in New Delhi. These platforms will manage all aspects of product deployment, customer and device
management and billing for the Radical SoftNet mobile data business. MobiData is providing the new product
development capability as part of its exclusive agreement with Radical SoftNet. All new products will entitle
MobiData to revenue share, growing the overall business in India, and offering further distribution
opportunities in other markets internationally.
MobiData is providing enhanced versions of its MobiSMS, MobiPod and MobiGuard products for the Indian
market. Radical SoftNet has been developing marketing and distribution plans for the initial launch in Mumbai
and Delhi which have combined populations of over 40 million people. The launch will be supported via
advertising and through an established channel of mobile telephone dealers.
Between four and five million handsets are being sold a month in India currently, making this one of the
fastest growing mobile markets in the world. MobiData has scaled its systems and operations to deliver in this
environment and is excited about the commercial potential.
Further updates will be provided in due course on our deployment in India.
Yours faithfully,
bio Pannuti
Fabio Pannuti
Chairman