I hear around the traps that MSO did a presentation to a bunch of major shareholders & some interested fund managers last week & really knocked their socks off! The VideoEzy boxes were shown ( so, they are real) & demonstrated and the volume they are talking is gob smacking. They also have very strong advertising revenue streams that will flow back to MSO bottom line. The numer of shares traded since then reflects the fact that many of those present obviously took the bait. MSO announced that day that they had won an award from a field of over 20 competitors from Aust & NZ in a major technology awards competition for their Home Media Centre. With Video Ezy behind them, a strong supportive register (about 10 tame shareholders control 70%, including the guy who owns Video Ezy), industry recognised technology credability, this has to be a winner!!!!!!!!!!!
Their method of delivery will fit with consumer buying habits - video stores and via ATM style machines at petrol stations, train stations etc. Just a few seconds to download a latest release to a memory stick or I Pod or portable storage device. Apparently when the cables in this country support very fast download speeds the boxes can be remotely reprogramed to become VOD boxes - all bases covered.
Most competitors are looking at downloads now which will take ages with present infrastructure. Those that aren't are using Australia Post.
Looking at a couple of their competitors:
Reeltime seems to be up against it as far as raising cash is concerned - they have not traded for nearly 3 months and from reading many of the posts on the RMA section of HotCopper there appears that RMA have failed to inform the market of their cash position at the end of the first quarter. They also had a reputation for getting through cash pretty rapidly - so their life expectancy is not great.
Quickflix seems to be lagging on gaining customer numbers and are using the pre-historic distribution method of post. Their shares have slid from around .28 a few weeks ago to around .18 now.
If MSO can get their act together and get the volume of boxes into the VideoEzy stores that have been contracted for - 400,000 , they should make heaps. Add to that various advertising income streams & these guys should be rolling in cash by year end.
MSO
mobilesoft limited
I hear around the traps that MSO did a presentation to a bunch...
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