Interesting, I think I can see where they are coming from...
Benefits (as I see them):
1. Shares on issue reduce so there is a much greater chance of some real price movement(s) rather than just SP volitility. Which is what I think we're seeing/what we've got now.
2. EPS and other ratios improve as you have the same profit over less shares - when you're running at a profit of course.
3. I remember Kerry Packer saying that a higher priced stock attracted a different type of buyer. Not quite sure what he meant by that, but it was 1 of the reasons he promoted the Challenger SP consolidation in '94 (from memory). Packer owned approx 20% of Challenger when it went for a 1 in 5 consolidation.
Costs:
1. the cost of the process, including an EGM.
2. Post consolidation there is no guarantee that the post consolidation SP will be >= the consolidation ratio X pre-consolidation price.
cheers Lekki
APG Price at posting:
0.0¢ Sentiment: Buy Disclosure: Held