I think you give to much credit to OBJ. OBJ have sold 1.5m unit all up. 200k was in 2014. So 1.3m units sold in 18 months. 1.3m units at about 40 odd $ is 52m for P&G. For obj revenue reported give or take is royalties 1.3m from memory that's 2.5%.52m is not even 100th of a percent of the cosmetic sales for P&G given combined they are about 6 billion dollar
So pull back a bit and understand the numbers a bit more.
when they start showing a million units a qtr produced then it will have an impact for both.
this will be possible if integrated packaging ever comes in. simply compare the number of olay starter kits vs face masks on shelf. 3 to 4 times the volume.
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I think you give to much credit to OBJ. OBJ have sold 1.5m unit...
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