To some degree withiut doubt. But this does not benefit obj other than finding other complementary devices that do not eat into pg revenue. The model is beneficial to them.
They would get the same benefit from ibtegrated products but at a higher cost as obj gets a greater slice.
Hense my concern if the integrated products are continually sidelined this will put obj back another 5 or so years.
Press Release P&G, page-20
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