Thanks I took the punt on ccl as a turn around story. Their story is today to recapture market share. How successful they are? we will find out in a week or two. This should be reflected in a growth of turnover, but not bottom line instead marketing costs. In light of this I feel the share price has been pushed too far. To me $9 plus or minus looks good if the strategy is working, so still slightly short term over valued.
I like the new products they have bought into the Australian market before overseas activities, the fruit drinks from NZ and cc dry a good story as examples. On the other hand there is the need to better ordinate the commercial point of sale activity and the marketing push.
No easy, good luck
CCL Price at posting:
$9.39 Sentiment: Hold Disclosure: Held
