I know I don't understand either! It all started with the Virgin...

I know I don't understand either! It all started with the Virgin down grade and just hasn't stopped falling since! I guess the high oil prices are hurting the stock too. Anyone else got any ideas as to such a huge fall??
Surely it can't go down much further!
I bought a few months back at over 10bucks! Seriously thinking about doubling my holding while prices are at current levels to lower my average buy price.