I'm sick of it too, But I have trouble with statements like this, especially when they come from people (I'm not saying you are one of them) who also try to buy at low prices :- Price falls when you want to buy - those are just great, making the shares terrific value. Price falls when you own the shares - those are just terrible, showing that the company is on the point of collapse.
I (try to) invest on fundamentals, so I just keep checking the fundamentals. If the fundamentals are good and the share price is falling, I can sit tight or average down. I'm very happy with the SXY fundamentals, but I've no spare cash as usual so I'm sitting tight.
SXY Price at posting:
24.5¢ Sentiment: Buy Disclosure: Held