Re Domain Name PaperlinXsuXThe name was the brain child of my IT...

Re Domain Name PaperlinXsuX

The name was the brain child of my IT guru. He alerted me to the prevalence of complaint sites in the US.

Forbes even ranks them, see http://www.forbes.com/2005/03/07/cx_cw_0308hate.html

I gave him the go-ahead expecting "paperlinx sucks", but he registered suX.

Of course the use of the word "sucks" is more prevalent in the US than here, however I'm seeking a global audience as there are PXUPA investors everywhere.

The term does catch attention. If you've ever had to create a business name, its a challenge. At least suX meets most of the criteria set by the recognised authorities on Positioning, Al Ries and Jack Trout.

Anyway, life goes on.