The name was the brain child of my IT guru. He alerted me to the prevalence of complaint sites in the US.
Forbes even ranks them, see http://www.forbes.com/2005/03/07/cx_cw_0308hate.html
I gave him the go-ahead expecting "paperlinx sucks", but he registered suX.
Of course the use of the word "sucks" is more prevalent in the US than here, however I'm seeking a global audience as there are PXUPA investors everywhere.
The term does catch attention. If you've ever had to create a business name, its a challenge. At least suX meets most of the criteria set by the recognised authorities on Positioning, Al Ries and Jack Trout.
Anyway, life goes on.
SRS Price at posting:
6.5¢ Sentiment: Sell Disclosure: Not Held
