"First mover advantage is a myth," Grant said to the TED audience - and brought the stats to prove it. In a comprehensive business study, 47% of first mover companies would fail in their early years compared to only 8% of so-called "improvers". Great examples include Facebook and Google, dominant startups that came years, if not a decade after their predecessors. "You don't have to be first. You have to be different and better."
