Price targets, page-15

I think the royalty rate is more likely to be 3% or higher, rather than 1%.

A tripling of the effectiveness of your product is no meagre, 'cosmetic' effect (excuse the pun).

I expect early to mid teens post-launch and mid-twenties within a year, if anything else is licensed by then.

That's excluding OBJ becoming a 'market darling' driven by broader acceptance that its IP is exceptionally strong, in which case it might get into the 30's.