principle of looksmart's verticals

It's worth having a look at the principle of Looksmart's Verticals to get an idea of how LOOK can generate revenues and will, as they gain traction in time.

(Open two screens is suggested - Control + N)

Take this article from this week's "Top articles for the week" within the "Knowledge For Moms" Vertical - (Front page - left column)

http://www.looksmartmom.com/

Test Article - Lazy crazy days

Click on it, to find the article with a 'banner' advertisement at the top of the page and Google's Adsense ADS down the right hand side. (Google paid out approx. $500M to partner sites carrying "Adsense", just last quarter - UP from $360M)

Now we'll search Google for the same article 'title' to then see this article come up in the No 2 listing, on page one of 1,170,000 results!!

http://www.google.com/search?hl=en&lr=&q=l...ays&btnG=Search

But when you go to it, Google points you back to Looksmart's FindArticles, from where Looksmart store this 'content'. (10M articles)

http://www.findarticles.com/p/articles/mi_...21/ai_n13679119

Same article, more Google Adsense, etc, ADS, that when 'clicked on', generate revenues for Looksmart.

But lets now go back to the origional page on Looksmartmoms.com

http://www.looksmartmom.com/

Check "Gourmet Foods" (to the left), under "Top publications by title"

http://www.looksmartmom.com/p/articles/mi_qa4024

Click on it : 1st Article - "German foods pull into Grand Central" (Note the Adsense by Google)

Now click on the Article

http://www.looksmartmom.com/p/articles/mi_...07/ai_n14777156

More ADS again and more options. Now lets look at this same article through Google.

http://www.google.com/search?hl=en&lr=&q=G...ral&btnG=Search

Note, that the 1st three listing, are pointing to Looksmart Vertical Sites!! (F/A - F/A & Gobelle.com) - Gobelle has been recently rebranded to be now named, "Knowledge for Mums".

http://www.google.com/search?hl=en&lr=&q=G...ral&btnG=Search

Loksmart's FindArticles now has 10M articles with similar type listing arrangements not only with partner sites, but results appear on BIG search Portals. Lets check a few results:

Yahoo

http://search.yahoo.com/search?ei=UTF-8&fr...o+Grand+Central

(Positions 3 & 4)

ASK Jeeves

http://web.ask.com/web?q=German+foods+pull...tral&qsrc=0&o=0

(1st 2 web results)

MSN Search

http://search.msn.com/results.aspx?q=Germa...tral&FORM=QBRE3

(Position 3)

Dogpile Search

http://www.dogpile.com/info.dogpl/search/w...-/-/-/-/417/top

(Positions 2, 7, 10, 12 & 14)

Publisher (& Media Co) Partners (LOOK have already signed 3 Majors (& have been found to be involved in many other circumstances), will share revenues generated from 'clicks' on ADS, upon their Articles, with each other and Looksmart will get all Articles within various Vertical sites, plus house them all, within FindArticles. It, (the Vertical concept) is still in it's infancy and has had no promotion. It will grow and grow fast.

Cheers !!

:)
LC