This is correct IMO - the Pericoach is the future of the company - if it fails the company will fail... the product has a distinct point of difference though - as Monsour said in his presentation "it is a marketing exercise from here on in"...an a wise move from management in hiring a professional medical marketing team in the US to move the product forward..
personally i think what is needed is a segment on "Doctor Oz" - 20 minutes of exposure on that Oprah like tele marketing show - aimed at exactly our target market would be the ultimate in endorsement and spreading the word... but that may just be a pipe dream!
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