One has to look at the potential revenues this deal could bring...

One has to look at the potential revenues this deal could bring to OBJ, the reason to believe that this could be substantial to OBJ is because this deal relates to multi product, multi category programs. We are talking about substantial royalties coming OBJ's way, as the products involved covers 7 of P&G’s major product categories.


From the announcement:
The PDA, Initial Licence and associated product development
work plans comprise a multi-product, multi-category program
that grants P&G world-wide exclusive access to OBJ’s non powered micro-array technology in specific consumer product
categories.

imo tomorrow we will see a re test of yesterdays high of 10c, if that holds then things could get really interesting...

dyor