product distribution in europe, page-2

With respect, this is part of the global distribution strategy that Senetas and its new CEO has embraced and is executing currently. Simply put, the Safenet distribution deal multiplied many times over or as many as is humanly possible but not exclusive!. The idea is to broaden the distribution channels and train those partners in the product suite offered by SEN. There is no guarantee of sales but the key point to rememeber is the sales/receipt loop of the SEN model. It is very long. A Sen partner could make a sale today but Sen could be waitin 12 months or more to receive its allocated proceeds for the sale. This creates operating risks which I would hope are fairly obvious. At the end of the day, SEN have an exciting suite of security products but the window of opportunity will not remain open forever. Probably for good reason, they have failed to hit the mark whilst this window has been open. What they do from this point on is the big question?