I would hazard a guess that more purchasers hear about LIFX product's on 'social media' than Bloomberg.....and that gap will continue to widen IMO, happy for you to keep buying lights.....I'll keep buying shares, even if that makes me an 'uncool' kid. Live life with an attitude of gratitude, keep up the good work 'Team Buddy', I know you are real people with a vision, life doesn't alway's go to plan as we know, the only thing that matters is that we get there in the end! Trade the trend, DYOR
