I'm actually shocked that people are buying what DM is selling right now. He's gone from "we've released the Lifx handbrake and expect 70%-100% growth", to: "it's all about profitability now even if we don't reach 70% yoy growth."
WHAT A LOAD OF RUBBISH DAVE! You've taken charge and it'll now be the first year Lifx doesn't reach 70% growth!!!
If you can't reach 70% yoy growth but still show a profit for December, say around 30% yoy growth which it'll likely be, how the hell can you maintain a profit during the 3 other slow qtrs? You need the 70% revenue growth to provide enough yoy revenue growth for the March, June and Sept qtrs to be profitable? Hence why you kept using the 70%-100% yoy revenue growth as key target. Buddy will need show two successive profitable qtrs if they've got any chance of getting a loan from someone to pay back the $15m/$17m you owe the Chinese. So March 2020 qtr has to be profitable too. AND GROWTH IS THE KEY TO THAT not just 1 profitable qtr. $20m revenue for December = $45m for the year, up $7.5m from 2018. It's not good enough! Even $25m revenue and $50m for the year isn't good enough to be comfortable the business has GROWN enough to be profitable through the slower qtrs.
What's even worse is we have a recent webinar where Jacroux tells everyone the revenue for Sept qtr was fantastic and he's really happy with it, but in the Qtrly DM says the revenue was disappointing! These two have no idea what's going on. Singing from a completely different hymn sheet.
Oh and the much heralded Candle has been out of stock for a month now. What a let down that was!
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