Programmatic Guaranteed and Condé Nast

Worth reading the whole article here https://admanager.google.com/home/resources/programmatic-guaranteed-conde-nast/

"Over the last two years, the company's Programmatic Guaranteed order volume has increased 41 percent and revenue has grown 93 percent, outpacing marketplace norms, says Rachael Savage, Head of Ad Operations & Monetization Strategy"

"The transition to Programmatic Guaranteed didn't happen overnight. Condé had to train its sales and operations teams, increase staff, and educate some clients on the benefits of Programmatic Guaranteed. But that investment has more than paid for itself by streamlining the ad booking process for both Condé and its ad buyers".

"With an ever-growing roster of original video series and content — such as Vogue's 73 Questions, Bon Appétit's Gourmet Makes, and Wired's Autocomplete Interview — our video business has seen unprecedented market demand in 2019," says Savage. "This has made biddable supply unpredictable during periods of high sellout. Programmatic Guaranteed is a necessary buying method for our partners to ensure they can access our coveted video content."