Programmatic Will Rule

Some interesting research findings for those with a handle on the Adslot Media product. The article is linked and excerpts from the article and research are included below if you're time poor.

The flight to direct: Why premium programmatic will rule in the post-cookie world

"The survey data revealed some key publisher expectations, including:

• 66% of respondents expect growth in programmatic guaranteed
• 60% of respondents forecast growth in preferred deals and PMPs
• 58% of publishers surveyed say advertiser demand would be driving shifts towards these premium programmatic transactions
• 18% of respondents believe that volume indirect inventory sold via RTB (real-time bidding) or the open market will decline over the next 12 months"

“Top brands want to transact with top publishers through programmatic pipes. It’s taken the industry some time to work through the obstacles, but that work is starting to pay off. Programmatic is so much more than the open marketplace and the research shows a level of optimism I haven’t seen before.”


As you'd expect, GroupM is all over this (like a fat boy on a cup cake) hence the white-labelled instance of the Adslot Media platform as a component of GroupM’s Premium Supply initiative.

The stars are aligning for Adslot and I think the next quarterlies will start to show us what some of the "show me the money" investors have been waiting for all these years.

PS the last link is for the not so time poor in lockdown!