Projections & 65c per share target, page-380

Phase 1: Get Airpocket onto as many phones as possible using free marketing to 100M users of our tier 1 telco partner, Movistar (whose other partners include Evernote market cap $1B, Starbucks $26B , Pinterest $11B)

Phase 2: Start remittance service through existing provider with existing customers (likely Mexican MoU finalised in July IMO). Again free marketing to existing base

Phase 3: Release remittance product and market AirAgent concept to people who have downloaded app. (note Abra, who have released a basic version in Phllipines only had about 5,000 people put there hands up to be agents, so likely to be a popular idea). Again free in-app marketing to user base

Phase 4: Establish further partnerships and repeat success in other Geographic regions

Thats how i imagine they are planning to do it. Its all about marketing smartly and getting initial users at least cost possible. And then driving adoption through this user base. Partners will come on board to increase user base also.