proof that looks approach works...

As posted by "Lookinsmart", elsewhere .....

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Proof that LOOKs approach works...
by: lookinsmart2002 06/30/05 01:17 am
Msg: 141498 of 141499

For anyone that doubts that LOOKs vertical / FindArticles / Furl approach can gain eyeballs for advertisers, follow my example below:

Do a Google search for "Looksmart Zinkle" (no quotes):

http://www.google.com.au/search?hl=en&biw=871&q=looksmart+zinkle&meta=

Look at the second item on the search results - "LookSmart's Furl - The greenup popa Archive"

One of the articles on the Furl page is from Zinkle.

Clicking on the item reveals somebody's furl archive.

Already a Furl user somewhere has Furled a zinkle article, and no doubt been exposed to LOOK advertising during the process.

Now that is where it begins...

Unwittingly, not only has the user publicised a zinkle (findarticles) article for Looksmart on Google, he has also publicised Zinkle itself, and Furl!!!!!

See how "viral" it is?

So that article he originally furled, itself contains LOOK billed ads, and can now be found:

1. Direct from findarticles (with LOOK paid ads and results around it)

2. Direct from furl (a LOOK site with LOOK paid ads around it)

3. From Google, via findarticles

4. From Google, via Zinkle, via findarticles (when google crawls it)

5. From Google, via Furl, via Zinkle, via findarticles.

Won't take long for the traffic to feed on itself - this is definitely a smart move.

Now supposing that user incorporates his furl articles in a blog - this just adds yet another link to a chain of LOOK owned sites.
And ALL THE SITES ADD VALUE to the user.

Hills is a Genius!
Lookin
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:)
LC