With old legacy brands out of way, SFH becomes a clean vehicle cash machine with high growth prospects post Noni B deal.
Consequently City Chic take out becomes an attractive proposition for any global player seeking immediate (+30% sales penetration) online (US) growth play.
Suddenly 8+ times $20m ebitda post deal becomes small beer in that context.
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With old legacy brands out of way, SFH becomes a clean vehicle...
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