prophase financials, page-33

Tangent Thanks. We clearly see the position very similarly. Your posts somewhat reassuring in giving reasoned chapter & verse that Management have at least proceeded to this point within normal disciplines.

I recall when I was working for a major multinational consumer products company - 30 years ago! - it was received wisdom that their last succesful new brand/product launch, as opposed to revamps of established brands, had been before World War 2. That hurdle was, in fact, overcome at that time & a new one succesfully punted - but the expertise & resources behind it were enormous & it took time.

The other, recent side of the bet, which may have influenced POH(?), was the Roddicks & 'Bodyshop'. A concept for its times, outside the box. Elixia will go into a crowded market of products with similar claims from established stables.

How to get noticed & more importantly stocked & pushed by significant outlets? I shall be fascinated to read here of how their strategy develops, as much perhaps as by the results. I value this board for that input.