Thanks for the comments mopoke. Hard to feel like alexa.com and similarweb.com are accurate or one of them isn't at least - when comparing results on both websites they completely differ e.g. country rank, time on site, page views, bounce rate, etc all differ considerably when searching the same website.
I tend to feel similarweb.com might be more accurate (and is easier to compare with competitors) so I will start to using that website. Thanks for passing on!
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