Not necessarily. They've stated that OJC Brand is outgrowing the market. OJC brand growing around 20% per year or more. Maybe it was 30%?
As per previous announcements they've signed deals in SA to get these brands into Metcash, Drakes etc. The expanded OJC juices have helped push this along. I think it can in the future be the biggest selling juice brand on the market, Just by it's updated presence in the isles and rolling out to new stores.
Protein Based Drinks, page-17
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